The fair is composed of an ‘Atrium special zone’ which is curated by a special director every year, while the show’s other zones are based on product categories and themes.
Atrium special zone
The Corner Shop -How to make a market-
Directed by Yu Yamada
method inc. / wearemethod.com
The theme of this year’s Atrium special zone is “The Corner Shop”, which aims to provide unexpected inspiring encounters with buyers and products like at a real street corner. Continuing from last year, the direction team led by Yu Yamada will further develop the Atrium special zone as an ideal business environment for buyers. The limited period shop, “(SHOP) by method” will open at the venue, and you can enjoy shopping too.
*The use of an appointed package booth is reqired.
New ideas and inspirations for lifestyle design concepts will gather at this zone, with a wide range of items such as furniture, lights, textiles, interior green, and ofﬁce interior.
This zone is for a broad variety of products such as design items, gifts, art & objects, fragrances, garments, baby and children’s goods, stationery, digital gadgets and more. New categories are also welcomed.
This zone understands that the kitchen and dining areas are at the heart of most homes. As such, the latest kitchenware and dishware are displayed here. Cooking tool demonstrations are encouraged as a way to engage potential business partners.
This zone is dedicated to items that facilitate convenience in everyday life. Many ﬂock to this area for attractive storage products, cleaning tools, homecare products and household appliances.
Here, exhibitors can introduce overseas brands to Japanese buyers. If you are looking for an agent or business opportunities in Japan, this zone is the place.
This zone welcomes highly acclaimed design brands from all over the world. ferm LIVING, String, NakNak, +d were showcased at the 2018 edition of this zone. *Specially screened zone
High-quality Japanese products with refined designs are in high demand from the European and Asian markets. This zone has carefully selected designs of gifts, items for everyday use and tools to be showcased. *Specially screened zone
Nordic lifestyle brands and recent ethical products from Sweden, Denmark, Norway and Finland are gathered in this zone. Through exhibiting at this zone, you can present Nordic lifestyle and culture to attract more buyers. *Specially screened zone
* Specially screened zones are screened by the organiser. The use of package booth is required for JAPAN STYLE.
Here, young entrepreneurs will expand their new brands into the design market. *Specially screened zone
This is where young up-and-coming designers can propose their designs to corporations. *Specially screened zone
This zone will present a diverse array of foods from in and outside Japan that are now part of the modern lifestyle. *Specially screened zone
* Specially screened zones are screened by the organiser. The use of package booth is required.
*As these zones aim to support young entrepreneurs, organiser will have right to refuse the participation of the exhibitor who had participated in Interior Lifestyle Tokyo or IFFT/Interior Lifestyle Living before in the regular participation zone.