A business trade fair packed with the latest information that retail buyers and contract workers in the interior design industry cannot miss!
That's "Interior Lifestyle."
We have compiled information that is a must-see for first-time visitors, such as an overview of the trade fair and how to attend.
We will answer questions such as "I want to know how to attend," "What can I do at the venue?" and "What preparations do I need to make before attending?"
Be sure to check it out.
"Interior Lifestyle" is an international trade fair for interior design proposing the lifestyle market of the future.
In 2025, over 500 companies from Japan and abroad will gather to present the latest products related to clothing, food, and housing with high design quality. Design-conscious interior products from Japan and abroad, including tableware, miscellaneous goods, lighting, and furniture, will be gathered in 15 exhibition zones divided into categories and two special exhibits.
Following on from last year, Ashizawa will continue to be in charge of direction for the special project "LifestyleMaker" and the special exhibit "Architect's Furniture Exhibition," which are the highlights of this event. In addition, there will be over 20 live performances on stage, including the talk show "LIFESTYLE SALON," which will invite guests who are leading the interior industry in the future, and "Chill Talk," where exhibitors will share the latest information on the industry. If you are in the retail industry, be sure to come along to get your hands on new brands and information in the run up to the fall/winter and year-end sales season, and if you are in the contract industry, be sure to come along to get your hands on new brands and information!
We provide a place for business encounters
Trade fairs are a place for business negotiations that connect companies that want to sell products ("exhibitors") with people who want to purchase those products ("visitors"). Since many companies present their products and services, you can efficiently obtain the latest information.
Encountering a brand that is particular about design and brand story
You can meet companies introducing new domestic and international brands, new products, and new services that focus on design and brand stories, from the interior and miscellaneous goods market to the contract market for home and office.
Experience the brand's unique worldview
The interior decoration of the venue is entirely made of wood, allowing the brand's unique worldview to be expressed not only through the products but also through the booth. The carefully crafted booth decoration gives the impression of proposing a new lifestyle.
The pursuit of thorough quality
The latest information is gathered by industry leaders who direct the entire trade fair. In addition to exhibitor booths, Interior Lifestyle's own exhibition plans and events are also highlights.
Zones
There are 15 exhibition zones based on themes and product categories. A wide range of products will be gathered, from the latest design goods and popular items to new overseas brands, and there will be many encounters in each exhibition zone.
Product category
Tableware / Kitchenware / Houseware / Gift items / Clothing accessories / Baby & kids / Home accessories / Furniture / Textiles / Food ingredients / Design business / Interior materials, etc.
Zones
Special zone "LifestyleMaker" / ACCENT / BIYO - Lifestyle of Beauty - / CREATIVE RESOURCE / ETHICAL / EXTERIOR / FOODIST / HOME / JAPAN STYLE / JEWELRY / KITCHEN LIFE / Meet Design / MOVEMENT / NEXT / TALENTS
Talk shows, exhibitor presentations, and workshops
In addition to the exhibition area, we will hold a talk show called "LIFESTYLE SALON" where famous people active in the industry will introduce the latest information and knowledge. We will also hold "Chill Talk" where exhibiting manufacturers and designers will share their thoughts on their products, production processes, industry trends, etc. You can encounter the latest interior information.
Talk show "LIFESTYLE SALON"
We will introduce the latest information and knowledge from prominent people active in the industry. Don't miss the real voices, unique ways of thinking, and business know-how that you can only hear here.
Chill Talk
We will hold a "Chill Talk" where exhibitors and designers will share their thoughts on their products, the production process, industry trends, etc. This is your chance to get a deeper understanding of the appeal of the products!
Why participate in an exhibition?
If you're going to come, make the most of it!
Here are some tips to help you get the most out of your Interior Lifestyle.
＞Advance preparation
To make sure you don't miss any of your favorite events, check the dates and times of the events and create a schedule that matches the times of the booths you want to visit with other events.
＞Use the Exhibitor Search
The venue is large and the event time is limited.
To avoid missing out on a booth or product because you ran out of time, we recommend that you search for the products and exhibitors you want to see in advance using the Exhibitor Search.
The site will be released on Monday, April 21st, and in addition to searching by exhibitor name, you can also search by brand name or keyword, and narrow down your search by product category.
When you visit a trade fair, you may find that the exhibitor you are interested in is busy dealing with other customers and it is difficult to talk to them.
If there is an exhibitor that you absolutely want to speak to directly, make sure you check in advance whether you can make an appointment for a business meeting.
Information posted on the exhibitor search will be updated by exhibitors up until the day of the event.
Even if the information of an exhibitor you are interested in has not yet been made public, it may be made public just before the event, so we recommend that you check it before visiting.
＞Download the official trade fair app
You can use convenient functions such as exhibitor searches, venue maps, events, projects, seminars, and registering exhibitors as favorites on your smartphone.
Not only can you gather information before the event, but the functions are also useful at the venue, so please make use of them.
Preparation before your visit
＞Bring your business card.
When you visit booths and talk to exhibitors, you may be asked for your business card.
Bring plenty of business cards so you can make future connections with exhibitors and be remembered.
We've heard stories of people bringing 100 business cards and still not having enough.
＞Do you have your visitor badge ready?
Please complete pre-registration before coming to the event and print out your visitor badge. There are two ways to get a visitor badge: 1) print it yourself in advance, or 2) have it issued at the venue on the day. However, with option 2, "issued at the venue on the day," it may take some time before you can enter. If you print your visitor badge in advance, you can enter the venue smoothly.
*Visitor badges can now be printed from your smartphone.
＞Do you have a schedule for your visit?
Double-check the schedule for your visit to make sure you don't miss any of the programs that interest you or any appointments with exhibitors you really want to talk to.
＞What should I do at the venue?
There are some products on display that you can't really understand what they are like or what's good about them just by looking at them.
If there's something that catches your eye, don't just look at it; actively talk to the people at the booth (exhibitors).
By listening to the exhibitors (manufacturers and sellers) and trying the product out for yourself, and interacting with other visitors, you'll be able to get first-hand information that you can't get from websites or catalogs alone.
＞Business negotiations with exhibitors
If you find an exhibit product that strikes you as the perfect one, move on to concrete business negotiations.
Exchange business cards and tell the exhibitor the following points, for example, to make the negotiation flow smoothly.
- I'd like to know the exhibitor's unique features and the story behind their creation!
- This is what I'm looking for and what I want to do!
- I'd like to know about past implementation records at other companies!
- I'd like to know the delivery date, order lot, and price!
- Is there a product that would suit my customer/client?
Etc.
How to enter
1）Visitor pre-registration
Advance registration is required for "Interior Lifestyle".
All visitors must create an account and pre-register for "Interior Lifestyle".
After pre-registration, you will be able to print out your visitor badge, which is required for entry into the fairgrounds.
*Visitor badges can now be printed from your smartphone.
*Please have your visitor badge printed in advance and bring it with you, as this will allow for smooth entry without having to wait in line for the ticket issuing machine.
*Pre-registration is mandatory in all cases, so if you arrive without registering, you will need to complete your registration before waiting in line for the ticket issuing machine.
2）How to issue visitor badges at the venue
Log in to visitor pre-registration from your smartphone and display the QR code for issuing a visitor badge.
You can issue a visitor badge by holding the QR code over the ticket issuing machine at the "Visitor Badge Ticket Counter" installed at the venue.
* Printing out your visitor badge in advance will enable smooth entry without having to wait in line at the ticket issuing machine.
* QR code is a registered trademark of DENSO WAVE Inc.
3）How to enter the venue
Please present your visitor badge to staff at the venue entrance.
You will be allowed entry after the QR code printed on your visitor badge is scanned.
Exhibition venue (Tokyo Big Sight)
This trade fair will be held at Tokyo Big Sight.
Tokyo Big Sight is not only conveniently located near major public transportation facilities, but also has excellent access to famous tourist destinations such as Ginza, Tokyo, Asakusa, and Tsukiji. It is also an ideal location for after-show use (entertaining important clients, conducting market research, etc.).
Look for the "Interior Lifestyle" sign in front of the venue.
